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Note: This is not a reprint. The original paperback or hardcover edition has been purchased directly from the authorized distributor or publisher. The book purchased has been carefully bound in genuine leather to enhance its durability and extend its shelf life. Please be assured that no content or pages have been altered or reformatted during the leather binding process. Product Information: - Title of Product: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Bly, Robert W. [Royal Edition] Author: Bly, Robert W. Number of Pages: 496 Publication Year: 2020 Language: English Book Synopsis: - The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Product Description: This exquisite book is crafted exclusively for discerning readers and collectors who seek to elevate and preserve their literary treasures. Bound in GENUINE LEATHER, it showcases the finest craftsmanship with luxurious GOLDEN LEAF DETAILING adorning the spine, front cover, and back cover. The elegance is further enhanced by EDGE GILDING, giving the book an opulent finish. Customize Your Leather-Bound Edition with Color Options: - 1. Select from a wide array of leather colors at no additional cost. Share your preferred leather color with us via email. 2. Choose from a diverse range of leather colors with colored marbles (endpaper), including Brown, Crimson Red, Forest Green, Royal Blue, Rich Black, Hot Pink, Yellow, And Tan . 3. For a truly unique touch, request Multi-Color Labels to complement your custom leather-bound book spine. 4. Own a timeless masterpiece that adds sophistication to any collection! Artisan Quality and Dispatch Information: - ● We appreciate your understanding that these Leather-Bound Books are meticulously crafted works of art, requiring significant time and attention to detail to achieve their exceptional quality. ● Our standard handling time for dispatch is 35 business days, as each book undergoes various stages of production. However, we do accommodate special & requests for specific occasions. ● We offer additional customization options upon request, subject to extra charges. Additionally, we handle both printing and leather binding for all books. ● Product Disclaimer : Please note that as Leather is a Natural Material, minor variations in color or texture may occur. Track Page Views With Auctiva's Counter